It's Showtime!

Well the moment has finally arrived, It’s Showtime! . The red carpet is unfurled and Steve Jobs is on stage in the Yerba Buena Center for Arts and Theater. The speculation can finally end.

Edit: I’m curious to hear what you all think of today’s announcements. Here is your chance to rack up some comments for our Race to 2000 in talkback. Our pictures are now added below the drop. (You can see all of them here.)


  • Games for iPod cost $4
  • Brighter screen and longer battery life
  • 80GB model announced
  • New prices start at $249
  • iPod Nano–

  • 24 hour battery life
  • Five new colors
  • Up to 8GB capacity (only in black)
  • Prices remain the same
  • iPod Shuffle–

  • 1 million sold to date
  • Completely redesigned
  • Aluminum case comes with dock
  • Costs $79
  • iTunes–

  • 1.5 billion songs sold to date
  • Now fifth largest music seller in the US
  • iTunes 7 announced
  • Separate library for music, podcasts, tv, etc.
  • Now has auto download for album art
  • Old jukebox styled browsing of artwork
  • iTunes TV–

  • Have now sold 45 million TV shows
  • Features every major network, 220 different shows represented
  • Resolution now 640 x 480–4x resolution
  • Can now synch shows on iPod and auto remove old shows
  • (Michael Arrington gets escorted to the side for disturbing “civilized press”)
    iTunes Movies–

  • Movies!
  • 75 movies are available online today from Disney, Pixar, Touchstone and Miramax
  • Future releases to be available same the same day as DVD release
  • $12.99 first week then $14.99 afterward
  • Pre-ordered titles cost $12.99
  • 640 x 480 resolution
  • 30 minute downloads, can watch movie as it loads
  • Old titles $9.99
  • Same rights apply on movies as on TV shows
  • Only available in the US until 2007
  • Same picture-based browsing featured with album art
  • Mac with iTunes can now take over your living room (all your base are belong to Apple)
  • Films feature tons of movie data such as actor bios, etc.
  • (Bob Iger CEO of Disney takes stage)


  • Apple has wireless set top box for TV
  • Working title is “iTV”
  • Similar to Mac Mini, but 1/2 the size
  • Features USB, ethernet, 802.11b/g, component video, optical audio and HDMI
  • Uses apple remote
  • Intended as a sort of ultimate media center, allows users to play movies, music, photos, etc. on TV
  • Works with PC or Mac
  • Price is $299 available in Q1 2007
  • One last thing–

  • John Legend takes stage for performance, Michael Arrington swoons, possibly faints
  • END