Universal Can Supply Music "At-Will" to iTunes

wswu3vdp2c.jpgUniversal Music has confirmed that they will not renew their current contract with Apple and will only supply music “at will.” This means that Apple will not have the entire Universal catalog but only selected albums, at Universal’s discretion.

Although this sounds potentially “bad,” it’s actually not. It’s a way to fire a shot across Apple’s bow when it comes to label control over new music and a way to show that they still rule the roost in terms of content. Not huge news — this is a month to month thing and can change at any time — but it is news.

Wednesday, 04 July 2007 Universal confirms iTunes contract change [MacWorld UK]