Mobile applications developer Action Engine has raised $20 million in new round led by Baker Capital.
Previous investors Northwest Venture Associates and The Spangler Group also participated in the round.
The company develops mobile device software that allows media companies and mobile operators to provide music, video and other content on mobiles. Action Engine’s ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that are claimed to “increase profitability, lower cost of ownership and drive brand-awareness.” Existing clients include MSNBC, TiVo, Sprint and Verizon.
Action Engine’s total funding to date is now $65 million. The company plans to use the funds to accelerate its sales, marketing and distribution efforts.