Will the London 2012 Olympics embrace the mobile media? Could be. While many sporting organizations have banned use of mobile and digital reporting from venues – notably major rugby, football and cricket matches – the Olympics could be the turning point. So will the Olympics allow real time blogging and reporting via mobile?
We reported recently that the Chinese officials are working to make for a very wired Olympics next summer in Beijing, so possibly London’s organizers are getting with the program. Of course issues remain. Notably that big bucks are paid for broadcast rights, and certainly NBCU would like to make sure people tune in to them – whether it is on a TV, phone or computer – to see the official Olympic coverage.