Nokia buys mobile ads player Enpocket

enpocket-logo.jpgLongtime player in the UK mobile scene Enpocket is to be aquired by Finnish mobile phone giant Nokia.

Boston-based Enpocket provides technology and services centered on mobile advertising. Enpocket’s platform delivers mobile advertising across multiple formats including SMS, MMS, mobile Internet advertising, and video.

Nokia plans to used the deal to accelerate its mobile advertising business by leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. Terms of the deal were not disclosed.

Nokia first went into the mobile advertising space in March with two products: Nokia Ad Service and Nokia Advertising Connector.

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