WD Shows A Little Love For Macs


Western Digital, purveyor of hard drives in all shapes and sizes, unveiled at Apple Expo in Paris a Mac specific portable hard drive with storage up to 1TB. The My Book Studio Edition boasts a quadruple interface (USB, FireWire 400/800 and eSATA) and features we’ve all come to love from WD such as automatic, continuous backup and the fancy capacity gauges. It comes in a great metallic finish that would complement any Mac except the current MacBook line, but that could change in the coming weeks.

Storage capacities range from 320GB, which retails for $170 on up to 1TB priced at $380. Pre-order yours now and you get free shipping when your order is over $200. These are the prices online right now, but the press release states estimates are between $200 and $400.

PARIS and LAKE FOREST, Calif. – Sept. 25, 2007 – Apple Expo Stand E 014 – WD® (NYSE: WDC) today introduced its My Book™ Studio Edition™ external hard drives designed for creative users and formatted1 for Mac® computers. Equipped with high-performance quadruple interfaces (USB 2.0, FireWire® 400/800 and eSATA) and offered in capacities from 320 GB to 1 TB (terabyte), the new My Book Studio Edition external hard drive features: automatic, continuous backup; synchronization and encryption of data; capacity gauge that shows how much space is available; drive activity light; 5 year limited warranty; environmentally-friendly power saving design; SmartPower™ feature; designed without a fan to run quietly; and, new smaller My Book™ collectible design with an elegant silver metallic finish that perfectly complements other Mac products.

“From storage-hungry high-definition video editing to big design projects and managing photo shoots, creative professionals require high-speed performance and huge amounts of storage capacity for the rich multimedia content generated by their work. The My Book Studio Edition external hard drive delivers the speed they need, plus peace of mind with automatic back up of all their hard work,” said Jim Welsh, vice president and general manager of WD’s branded products and consumer electronics groups.

Demonstrations of My Book Studio Edition drives may be viewed at Apple Expo (Stand E 014) in Paris, France from Sept. 25-29, 2007, and at WD’s booth (No. 864) at the DigitalLife™ (www.digitallife.com) event at Javits Center in New York from Sept. 27-30, 2007.

Powerful Quad Interface Feeds the Need for Speed
The quadruple interface of My Book Studio Edition external hard drives makes these well suited to meet a variety of user needs. The USB 2.0 interface offers convenience and compatibility among computers, while its high-performance FireWire 400/800 interfaces are perfect for Mac computers. And the ultra-fast eSATA 3Gb/s gives users lightning-fast speed comparable to a state-of-the-art internal hard drive.

Automatic Backup With Sync and Encryption
WD’s My Book Studio Edition external hard drives are equipped with automatic and continuous backup software that works in the background and allows users to back up important projects to multiple destinations including file serves, portable drives and My Book storage appliances. Once users set up the My Book Studio Edition external hard drive, they can forget it; every time a change is saved, it is automatically backed up on the My Book Studio Edition.

Availability and Pricing
The My Book Studio Edition storage appliances with capacities ranging from 320 GB to 1 TB are available now at select retail stores, online retailers and in the United States directly from WD at www.shopwd.com. Estimated pricing for the My Book Studio Edition storage appliances ranges from $199.99 USD to $399.99 USD depending upon capacity.