Best Buy takes minority stake in Mydeo, launches video sharing

UK video startup Mydeo has created a bespoke video sharing service for the giant US retailer Best Buy. Best Buy Video Sharing is a subscription-based service for users to upload their personal videos for storing, sharing on web sites and blogs. The service will be merchandised online and in Best Buy’s retail stores. Best Buy will also take a minority, equity stake in Mydeo, though the amount has not been disclosed.

Unlike many other video sharing services, the service will allow the user to choose who can view their home videos, and, being subscription-based, won’t display ads. Base plans start at $6.97 for 100 minutes of video hosting and video lengths up to 30 minutes each. Customers can chose premium plans for extended video lengths, additional video storage capacity, and other sharing features.

Cary Marsh, CEO and Founder of Mydeo says the service will allow users to “show their high quality videos to friends and family, without exposing their personal movies on public sites, without advertising, or giving away any distribution rights.”

Mydeo originally started in 2005 from a small South West London office with local government grants, but it has since won private investment and become Microsoft’s first European ‘Movie Maker’ hosting partner.