Google launches video ad network in UK, Ireland

Google is now offering its video ad-network to its Adsense partners in the UK, Ireland (and Canada), thus enabling them to display ad-supported video clips on their sites. Google is trying to further monetise content from YouTube using the new formats. The video units were launched in the US in October and publishers are offered a share of CPC or CPM deals. Partners can choose those videos by category, individual YouTube partner, or have video automatically targeted to their site, plus they can choose individual videos to be played in the video units.

• In related news, Google has announced the international availability of the Google Custom Search platform, currently in use by UK Parliament, for instance. Google Custom Search Business Edition starts at around £50 per year for searching up to 5,000 pages, and extends to about £1,125 per year for up to 300,000 pages.