Google adding blogs to Universal Search

Google is to add blogs to its Universal Search results, according to Marissa Mayer, the firm’s search products and user experience VP, in eWeek. This is the first media type to be added since Google launched its Universal Search programme in May. Further innovations are planned she said:

“We talked about it as a new playground for our engineers and it’s true. We’re actually developing a bunch of interesting experiments in terms of the interface and what could happen in terms of Universal Search.”

This is great news for bloggers and social media generally, including social media startups. Now some search terms will end up being owned by most genuinely popular sites, many of which are blogs but which don’t currently get a look in on search results. But it’s bad news for a SEOs and already hard-presed brand marketers. I feel so sad for them.