Stealth mode Smarta aims at entrepreneurs

Smarta, a site aimed at entrepreneurs, has launched a ‘taster’ version and plans a full launch some time later this year. It is backed by BrightStation Foundation, the “social” arm of the BrightStation Ventures investment vehicle set up by Dan Wagner and Shaa Wamund. So far it consists mainly of supportive sounding promotional videos by entrepreneurs, some of whom you’ve heard of, some not. It’s clearly an altruistic venture, but it may also be a handy way for BrightStation to keep their eye on possible new businesses to invest in. But if it proves to be useful for startups then its to be welcomed.