3Bill acquires Profile Heaven, plans MoSo relaunch

In a small acquisition UK mobile services provider 3Bill has acquired UK social network Profile Heaven for an undisclosed sum. The youth-focused network will be integrated with 3Bll’s mobile software and content platform, presumably as yet another of the many attempts to crack the mobile social (MoSo) networking nut. A relaunch of the site is planned for early summer of 2008 focusing on entertainment. riht now it’s tough to call who will win at this game, and lately people have started talking about iPhone web apps as the new MoSo driver.