Global Version of Tapatap Launched Today

Tapatap, a provider of social mobile gaming, launched its global version of today. This service allows Tapatap members to vote, enter and win in daily and monthly photo contests via their web-enabled cell phone while meeting others in the community. Today’s launch allows members anywhere in the world on any mobile operator to upload photos from their mobile phones, share them with the community, enter them into contest, check their current standings in real-time, and view their final results and winnings.

Tapatap was started in June 2007, and since then has attracted two million users. Over 180,000 photo submissions have been posted and more than $50,000 in sponsor awarded prizes have been given out.

“After eight months of rapid growth, Tapatap finds that members who enter photos into contests also want to meet more people and track their progress while on the go,” said Andy Riedel, Tapatap Founder and CTO. “For the 2.0 mobile site, Tapatap focused on delivering a more entertaining mobile experience, while increasing the social community features. Tapatap’s core 16-28 year old audience, relies heavily on mobile phones for socializing. The mobile phone continues to be the main communication vehicle for our target audience to meet others,” adds Mr. Riedel. “We will continue to build more exciting social photo games and features to satisfy their growing demand for more interaction.”

“The site is actually a lot of fun and seems popular with some contests having received over 100,000 votes,” said WAP Review Editor, Dennis Bournique. “Most contests are just for fun but some carry prizes ranging from $100 to a $1485 valued “Model Search America-Next National Showcase Package in the “Searching for America ‘s Models- MALE” contest.”

Tapatap runs a wide variety of contests including user-generated contests, monthly prize contests, and sponsored contests with major brands. Some current prize contests include “Sweetest Kiss” to win a $200 Sephora Gift Certificate, “Searching for the Next Model” for $500 cash, and “Cutest Couple” for $100 Amazon gift certificates. Members can also compete to win daily and monthly prizes for using the service and creating their own contests. Photos can be entered into contests through either the web site at or the mobile site, allowing members to catch the perfect shot on the go.