Microsoft's "parental street cred" ads: close but no cigarizzle

I’m not a big fan of advertising, so it pains me to see something so clearly with its heart in the right place, but so clearly failing. Someone really wanted to make these spots. But who exactly are they for? Who will pay attention enough to take the message home that the 360 is a family multimedia device and not just a virtual orgasmic rape simulator. The ads seem more concerned with being clever than with communicating the merits of the product. Oh well, it’s their money, right? At least it’s not Pepsi Blue.

More of the ads here.