What Segala's Paul Walsh isn't doing

Despite his multiple status updates on Facebook last night saying he’d sold his company, I can exclusively reveal that Paul Walsh, serial twitterer, blogger, Qik-er and UK-based CEO, is not, after-all, selling his business Segala, a company which issues certification for Web services and mobile services.

Why do I know this? Because unlike the hordes of people congratulating him on the sale over his Twitter and Facebook accounts, I called him, met him and asked him, point blank.

It turns out Paul did this… for a joke. April Fool?

“I did it as a laugh, I wanted to see what the power of my status update was. How influential it was. And in fact it’s pretty feasible that we could sell. Even my staff members have been telling me its true.”

And the sale?

“I’m not ready to sell,” he says, with a glint.

Meanwhile, back in reality, Segala seems to be doing OK business-wise from what I hear, but it’s all a rather “interesting” strategy on his part, to say the least.

So what is he doing? He won’t tell me, but at least I can rely on his Twitter feed. It’s something to do with mobile and it will be social. You can join the dots.