Lookery makes a bold play for European social ads market

Lookery, a startup that places ads on social apps inside social networks like Facebook and Bebo, is already offering a guaranteed ad rate, and recently went to 12.5 cents for every thousand impressions in a promotion through April. Today CEO Scott Rafer announced to European web startups and developers attending The Next Web conference in Amsterdam (and 1,000 watching live online) that Lookery is offering an even higher rate on traffic from European countries.

I caught Scott after his talk and he told me: “If firms want to work with us exclusively on the European traffic to their applications such as on Facebook and Bebo, then we can guarantee 25 cents per thousand impressions per advert. There can be one or two ads per page, so up to 50 cents. They have to commit for 90 days minimum. We’re seeking another billion impressions from this.”
As we reported in February, Lookery is really going for volume. This certainly appears to be a bold move to capture European traffic inside social networks. In the UK alone Facebook and Bebo have had huge success, and they are gradually growing in continental Europe. However, few local application developers are able to monetise right now.

(Picture: Scott Rafer (waving) with Kevin Rose and Boris Veldhuijzen van Zanten of The Next Web)