HP merges Voodoo into consumer unit

Voodoo, which had been a stand-alone unit in HP’s portfolio, will no longer continue to sell its products independently. What was once known as high-end gaming PC’s will now be sold alongside consumer brands such as the Compaq Presario and HP Pavilion.

Raul Sood, original founder of VoodooPC and now HP’s CTO, looks upon the merge as a positive move.

Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them.

It will be interesting to see if the high-end machines, such as the recently released Envy 133 laptop and Omen desktop, work their way into mainstream success.