Dolby is all over IFA 2008

From the standard fare of receivers to gaming headsets, Dolby has invaded IFA this year. Harman Kardon is going to launch the first receiver with Dolby’s touted Volume technology that ensures constant volume across all content media. Then there is the Plantronics GameCom 777 headset aimed at gamers with surround sound. PCs are getting a sound upgrade as well with Dolby Home Theater and Dolby Sound Round. Finally, thank goodness, Dolby is taking their experience on the go with Dolby Mobile. Apparently, they feel that they can make that tiny speaker sound so much better. 

Dolby has been around for a while and the label is on just about everything AV, but does it really sway your purchasing decision on outside devices. If product A has Dolby certs on the front bezel that product B doesn’t, which one are you more likely to buy? I totally buy Dolby supported receivers but I really don’t know if seeing their logo on my cell phone will move me to buy one verse another.