Sportgenic Gets A $10 Million Bump In Funding


Sportgenic on Monday announced that it has secured $10 million in Series B funding from Adams Street Partners, Louie Partners, KPG Ventures, and Greycroft Partners.

Originally launched in 2005, Sportgenic competes in the highly targeted world of sports advertising. The company is a sports ad network that aims at connecting some of its major clients like Nike and Toyota to sports enthusiasts, across 350 niche sports sites like,, and It claims to reach 20 million unique visitors per month across the sites where it places ads. That’s a decent size in the sports category, but doesn’t even crack the top 50 in terms of ad networks as a whole.

With $10 million more in the bank and a handful of new additions — it added two members to its board and a new senior vice president of sales — Sportgenic improving its game. But will sports advertising be enough?