$179 Bluetooth speaker for biking and whatnot


Is this the first Bluetooth speaker ever? No. Is it the world’s first Bluetooth sports speaker ever? Apparently, yes. See, all you have to do is add an extra word to your product and you, too, can have the world’s first something or other.

Fancy wordsmithery aside, the Cy-Fi speaker weighs four ounces, is “slightly larger than a deck of cards,” is good for about six hours between recharges, features standard control buttons, and pushes out music in stereo by using the A2DP standard. It also doubles as a speakerphone, possibly the world’s first sports speakerphone.


The Cy-Fi comes with a little attachment so you can fasten it to your handlebars, hence the whole “sports” thing. There are two versions: regular Bluetooth and an iPod version, which comes with a little doodad that snaps into the iPod’s dock connector port (see above photo). Both versions will be available on September 22nd – the Bluetooth version for $179 and the iPod version for $199.

Full release:

World’s First Bluetooth Wireless Sports Speaker Solution Eliminates Hassle of Earplugs and Headsets

Turning up the Volume on Cycling Safety Combined with a Unique Listening Experience, CY-FIBLUETOOTH WIRELESS SPORTS SPEAKER Debuts at CTIA Wireless I.T. and Entertainment 2008

CTIA WIRELESS I.T. & Entertainment 2008

Booth 843 (West Hall Moscone Center)

SAN FRANCISCO–(BUSINESS WIRE)–Cy-Fi™, the world’s first Bluetooth wireless sports speaker for biking, boating, camping or any activity enhanced with a portable speaker that supports almost any music-carrying device will be unveiled at CTIA Wireless 2008 today. Supporting Bluetooth-A2DP enabled cell phones, PDAs and MP3 players Cy-Fi™ offers everyone from cycling enthusiasts to weekend campers a unique listening experience.

Slightly larger than a deck of cards and weighing less than 4 ounces, Cy-Fi™’s revolutionary design and portability makes it easy to mount on a bicycle stem or top tube, on a backpack – almost anywhere. The Bluetooth version has been designed to play music on any device that supports A2DP, the latest stereo wireless standard. Also a hands-free speakerphone, Cy-Fi™ allows you to receive phone calls while you listen to music. If your phone supports voice recognition, you can easily make speed dialing calls.

Cy-Fi™ also reduces the safety concerns associated with headphones or earbuds used in active outdoor sports like cycling, and it eliminates the inconvenience and hassle of stereo wires and cables. It also comes with a handy desktop charging stand.

Cy-Fi™ was invented by Los Angeles entrepreneur and cycling enthusiast Jeff Lotman, who wanted to find a safer way to bike with various music-carrying cellphone and handheld devices. Lotman determined that the solution was a small, wireless speaker that he could mount to his bike frame.

Visit and experience Cy-Fi at CTIA 2008 – Booth 843 (West Hall Moscone Center)

About Cy-Fi

Cy-Fi™ is the world’s first Bluetooth wireless sports offering up to 6 hours of battery life, remote control of track, volume and playlist settings, and lightweight portability. For more information, visit www.mycyfi.com