Sony Reader coming to Target Stores

Just in time for the Christmas buying season, Target is going to start pimping the Sony Reader. The e-ink reader should hit stores starting September 14, and purchasers will receive a free, early download of…wait for it…The Other Queen by Philippa Gregory. Exciting, I know.

A special display showing prepaid cards, lighted covers, and all the other accessories a Sony Reader could have should help drew onlookers closer to the device. The price will probably stay at the standard $299 MSRP, but just like fixed priced items like the iPod and PS3; expect bundled accessories – like the free e-book – to entice potential buyers.