Legendary camera brand Yashica comes back from the dead

After getting bought in 1983 by Kyocera, which abandoned the brand name in 2005, Japan’s legendary camera maker Yashica makes an unexpected comeback. Tokyo-based Exemode [JP] will sell digital cameras,  camcorders and a digital photo frame under the Yashica brand starting October/November 2008.

The products are nothing special but targeted at older customers, Exemode is hoping the brand name evokes good memories.

The digital camera (EZ F824, pictured above) features 8 megapixel resolution, 3x zoom and a 2.4-inch LCD display. Some models will come with a higher resolutions (the EZ F1231, for example, is a 12 megapixel camera). The top camcorder is equipped with a 720p HD CMOS sensor. Exemode will also offer a digital photo frame with an 8.4-inch LCD panel (800×600 pixel resolution) .

Yashica developed the “Yashica Electro 35” the world’s first electromagnetic shutter camera, which went on sale in 1966. Exemode already launched a revamped Yashica web site [JP], but hasn’t said yet whether Yashica products will be ever available outside Japan as well.

Via Tech-On