Sascha Segan to Apple: Just tell the truth.

PC Mag’s Lead Analyst for mobile, Sascha Segan, called out Apple (and AT&T, Delta, and corporations in general) in a piece today for their lack of communication with consumers, and has succinctly outlined what most of us have probably felt for some time: it’s time to open up.

Be it App store rejections, billing errors, or any other flaw, people are more likely to forgive if they are treated to even the slightest bit of insight. To quote the column, “It’s amazing how forgiving consumers can be when companies treat them like grown-ups.”

If you’re looking for something to read, this ones worth your time.