Goodbye Web 2.0, hello credit-crunch vouchers?

Following the sale of to GCap, the guys over at – who use the revenues from their affiliate marketing company to spin out startups – have created far more credit-crunch oriented startup. is designed to “help people save money shopping online by bringing together the best deals, discounts and money saving voucher codes for the UK’s leading stores.” Rightly or wrongly, vouchers are used by stores to push targeted deals and special offers to drive more sales, especially during downturns.

The Vouncher Codes model will probably be music to the ears of fans of Cost Per Acquisition: when someone buys something using their voucher codes the site receives a commission (typically between 2 – 20%) of the sale value. Via many of the major affiliate networks, the site has a CPA commercial relationship with 750 merchants so far and negotiating exclusive codes for the site.

So that’s it then? Web 2.0 is over and it’s all going to be about e-commerce from here on in, huh? What do you think – leave your thoughts in the comments.