NYC buses’ digital ads will change depending on neighborhood


Strapped for cash, the New York City Transit Authority will experiment with new digital ads on the sides of city buses. That’s borderline who cares material, but get this: the ads will change based on the bus’ location, which is tracked by GPS.

Expect things like military recruitment ads on Queens busses and cars on that one bus that goes up and down Water Street.

I have no imagination, yes.