Motorola Aura cell phone has a circular display

A few years ago on April Fool’s day, put up a product page for a 15-inch circular LCD monitor for $199.99 (if memory serves). The monitor looked pretty cool and everyone had a good chuckle at the thought of being able to somehow manufacture a display in anything but the shape of a square or rectangle.

Fast forward to the present day and we now see that the upcoming Motorola Aura cell phone actually will have “the industry’s first circular display,” according to a recent press release. How do you like that?

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Circular display aside, the phone itself looks pretty nice as well if you’re into phones that make phone calls and do little else. Moto says, “Sophisticated design, high performance racing engines and the quality of a photographic print served as the perfect muses to inspire the creation of AURA.”

The phone is made from over 200 parts and the display is sapphire crystal – apparently “one of the most scratch-resistant materials on earth.” So you could probably safely throw this in the same pocket as your keys. No word on pricing yet, but the front part of the phone is made by hand and takes two weeks to create, so it’s pretty safe to assume that this thing won’t be $49.99 with a two-year contract. Think more in the high hundreds to thousands of dollars.

It’ll be available worldwide in the fourth quarter.