Westinghouse is teaming up with renowned baby photographer, Anne Geddes, for a set of so-called family digital picture frames. From the sounds of it, these digital frames will come preloaded with some of her photos which is just what every parent want – pics of babies cuter than their own. No word on sizes, prices or availability, but they are sure to be in stores before the holiday spending spree.
Santa Fe Springs, CA – Westinghouse Digital Electronics, one of the leading LCD manufacturers in the U.S.*, announces a major partnership with Anne Geddes, one of the world’s most respected photographers, to create a new family of digital photo frames that will highlight babies and children. Under the partnership, the new line of digital photo frames will feature Anne Geddes’ content and images along with the award-winning Westinghouse technology that consumers have come to love and trust. The Westinghouse Anne Geddes digital photo frames are scheduled to launch for the 2008 Holiday season.
As part of Westinghouse’s overall commitment to provide high-end LCD display products that reflect consumers’ lifestyles, this exclusive new collection of digital photo frames enables users to mix their own photos and content with specifically selected photos and content of babies and children by Anne Geddes. Anne Geddes iconic and award-winning images are internationally acclaimed and beloved. Her books have sold more than 18 million copies worldwide and have been translated into 24 languages; she has two New York Timesbestsellers to her name. Her ever–popular Down in the Garden, a critically acclaimed runaway New York Times bestseller, remained on that list for more than three months, and her photographic retrospective Until Now was an international bestseller. Her well-received autobiography, A Labor of Love, was released last year. Additionally, Anne’s calendars have been bestsellers since they were introduced in 1992.
Like no photographer before, Anne’s imagery singularly captures the beauty, purity, vulnerability, and preciousness of children. Her images embody her deeply held belief that each and every child must be protected, nurtured, and loved.
Doug Woo, President of Westinghouse Digital, states, “Westinghouse Digital is honored to enter into this partnership with Anne Geddes. As a leader in the digital photo frame market, we are looking to provide a large demographic of product purchasers with a dedicated piece of artwork that reflects individual style. For mothers, grandmothers or anyone who loves children, this is an essential collector’s item — something that resonates and relates to their overall lifestyle interest.”
Kel Geddes, Director of the Geddes Group, comments, “We are very pleased to be associated with Westinghouse Digital. Its dedication to providing the highest quality content and to developing innovative delivery systems will enable individuals worldwide to enjoy and share Anne’s inspiring images in a new medium.”
The Westinghouse Digital partnership with Anne Geddes is part of the company’s larger goal that revolves around content creation. The digital photo frames that will offer Anne Geddes images will require specialized software, developed by Westinghouse, to power the units. This is the latest example of the company’s seamless movement and integration of content into display solutions. Westinghouse Digital’s recent commercial market content ventures include its partnership with Adtek Media for the PumpTop TV network and its recent introduction of neonNow™ and neonSource® digital signage products that allows owners of small and medium sized businesses the power to easily create professional-looking digital signs and ads like never before.