Video: "Objectified" documentary shows secrets of industrial design

Ever wondered what happened behind the scenes when your IKEA table was being designed or what was going through Jonathan Ive’s head when he penned the design for the original iPod? Well then you have to see this.

Its a new documentary called “Objectified.” It covers the industrial design behind big names such as Muji, IKEA, Apple, Flip Video, and BMW. I think it will open our eyes to the people that design what we see and interact with daily. The world premiere will be at South by Southwest in Austin and a world tour will follow. If you live in San Fransisco, Chicago, New York or London, you might even be able to catch a special preview screening.

Check out this trailer and visit their site for more info.

[via The Next Bench]