Good.ly expands its charitable remit with new merchant partnerships

Good.lyThere’s something in the water of Web 2.0 that makes every semi-successful start-up desperate to “give something back” before they’ve really “got” anything themselves. In the good old days, corporate social responsibility was a pricey but worthwhile PR investment; now, having social conscience seems to be part of the job description for aspiring tech entrepreneurs.

So it is with Skimbit‘s Alicia Navarro, whose affiliate sales product Skimlinks has been mopping up at awards ceremonies this year: Alicia’s email signature proudly boasts Best New Business and the Special Award for Technical Innovation from the New Media Age Awards and Innovative Publisher of the Year, Best New Entrant in Affiliate Marketing and Best Use of Technology from the A4U Affiliate Marketing Awards. Beat that.

In May, Skimbit launched Good.ly, a URL shortening service tied to an affiliate tracking system that pays out “the lion’s share” of any revenue to a charity of your choice (55%, actually). Now, they’ve launched a campaign called “Chat for Charity”, pairing up with Prezzybox.com (and soon others). 

When you make a purchase at Prezzybox, you’ll be asked if you want to tweet about it. For the time being, 100% of merchant commissions go to the merchant’s choice of charity.

So the next time you feel like recommending an Aquasaur or micro electronic cigarettes to your mates, spare a thought for the Dogs Trust and use Good.ly to do it.