we7 partners with Ents24 to sell gig tickets

we7Ad-supported music streaming service and MP3 store we7 now offers inline ticket sales thanks to a new arrangement with Ents24, which has deals with all the major ticket resellers. Music fans can check tour dates and buy tickets from we7’s artist pages.

As part of the deal, Ents24 users browsing for gig tickets will be able to stream music via we7 from Ents24’s website, thanks to we7’s “Play Anywhere” service. we7 now has media partnerships with the NME, Guardian, Daily Mirror, GQ.com and The Sun, which has extended the reach of their service from a million monthly uniques to 2.5 million. Those users can choose from 4m licensed tracks.

In January last year, UK-based We7 took €5 million in funding from Eden Ventures, Spark Ventures and musician turned entrepreneur Peter Gabriel. According to hitwise, we7 has now overtaken Last.fm as the most popular music site in the UK by pageviews. But ad revenues are dwindling, which may be why we7 has also just partnered with the recently launched Comparedownload.com, suggesting that they’re going after paid downloads more aggressively than before.