Sanrio, the company behind the dream of millions of teenage girls around the world, cartoon cat Hello Kitty, is to celebrate the cat’s 35th birthday on November 1st. Reason enough to team up with design USB flash drive maker Mimoco and give us the Hello Kitty X Mimobot, quite possibly the cutest USB stick out there.
The USB drive you can see above is actually just the first in a series of Sanrio-branded Mimoco drives, which will store between 2GB and 16GB of your data.
Expect the first models to come out early next month. No prices have been announced yet but you have to love the detailed press release the two companies put out and that I copied below in its entirety.
Mimoco and Sanrio Global Consumer Products Announce Launch of Hello Kitty® x MIMOBOT® in Celebration of 35th Anniversary!
As part of Hello Kitty’s 35th Anniversary celebration, Sanrio Global Consumer Products is pleased to announce a new partnership with Mimoco, creator of the MIMOBOT® line of contemporary character-based USB flash drives. The collaboration will transform SANRIO® characters into MIMOBOT designer flash drives, debuting in early September with multiple Hello Kitty x MIMOBOT designs produced and released in time for the pop icon’s 35th Anniversary on November 1st.
“Our new partnership with Mimoco brings forth an exciting collection that infuses SANRIO characters with the fun, pop-art world of MIMOBOT” said Janet Hsu, President of Sanrio Global Consumer Products. “The launch collection celebrating Hello Kitty’s 35th Anniversary is sure to be a hit among our fans and MIMOBOT collectors.”
The crossover collaboration with Mimoco will begin with Hello Kitty® and expand to include SANRIO friends Badtz-Maru®, My Melody®, Kuromi®, Keroppi®, Chococat®, and TuxedoSam™ in MIMOBOT form ranging from 2GB to 16GB capacities. The MIMOBOT flash drives will also be bundled with the mimoDesk™ personalization suite of SANRIO-themed wallpapers, screensavers, icons, and avatars, as well as videos and other digital surprises. The line will be available for purchase at MIMOBOT.com and SANRIO.com, select SANRIO boutiques and other specialty retailers.
“We’re honored to be amongst those licensees celebrating Hello Kitty’s big party!” said Mimoco CEO, Evan Blaustein. “We couldn’t be happier to combine the sweet, cute, friendly and legendary Japanese icon with our data hungry MIMOBOT fiends and flash drive platform.”
Hello Kitty x MIMOBOT is one of many special releases honoring 35 years of Hello Kitty. SANRIO is celebrating Hello Kitty’s 35th Anniversary with an exclusive offering of commemorative products, special brand collaborations and ‘Three Apples’, a three week, multi-dimensional event that includes a product retrospective & exhibition at Royal/T in Culver City, CA. Contemporary artists Gary Baseman, Ron English, Buff Monster, Camilla d’Errico, Luke Chueh, Deph, Yosuke Ueno, FriendsWithYou, and Simone Legno are just a few of the 40+ artists that will interpret their vision of Hello Kitty in one-of-a-kind pieces of art that will be for sale and on display throughout the duration of the ‘Three Apples’ event.
Via Akihabara News