So much for the coming mobile nirvana of free mobile content – at least for iPhone users in Germany. Today Europe’s biggest newspaper, BILD-Zeitung, intends to use, in effect, brute force to compel users buy its new iPhone app. The paper tabloid is to block anyone using an iPhone browser from accessing its website.
Now, readers will not only have to pay for the dedicated BILD iPhone app, but they also need to pony-up recurring fees for new articles. The same is planned for Axel Springer’s quality paper Die Welt. Users of Nokia, Blackberry, HTC or other smartphone brands will not be blocked – but only for as long as it takes for Springer to develop an app for each device.