100% concept watch coming to market after all

100-led-watchCheck out the latest creation from the specialty design company, 100%. Despite having a name that’s really annoying to blog about, they do have some cool products for sale. What they don’t have for sale (quite yet) is this bracelet that cleverly conceals a digital wristwatch.

Not sure exactly how they do it, and power consumption might be an issue, but it certainly is a cool looking watch that looks more like an accessory then your bog standard watch.

No formal announcement on the release date or the price, but it should probably be out in the next few months and be in the sub-$400 range.

[via ablogtoread]