Realtime Booking Site BookingBug Creates Smart Affiliate Model

Online booking and reservation system BookingBug has left beta, been given a new look and announced a raft of new partners. The startup enables any kind of service business to share their availability in realtime – by hour, day, week or as classes, courses or events – and take bookings and enquiries online.

We recently profiled competitor Bookfresh but this site only works for small one-man-bands offering minutes/hour based services. BookingBug has the potential to scale across a much broader range of service businesses, especially with its affiliate program, which lets destination sites earn revenue for showing bookings for businesses that are relevant to their market.