A New Virtual London Arrives Slowly, Like The Traffic

Twinity_London_Piccadilly_smallTwinity, the virtual world that mirrors the real world, has finally launched a beta of virtual London. And if mirroring the real world includes replicating London’s reputation for delayed construction works, then Metaversum, the company behind Twinity, is doing just fine.

The virtual world, which distinguishes itself from the likes of Second Life by building exact replicas of well known cities, launched back in 2006 and while London was always planned to follow Berlin and Singapore, it feels like it’s been a long time coming. And tough luck if you are on a Mac – the 3D browser only supports Windows XP and Vista.

Even now, virtual London is incomplete. Initially, users are only able to visit London’s famous Soho district, “stretching virtually from Oxford Street down to Trafalgar Square including the world-famous Piccadilly Circus and China Town.” However, Oxford Street in particular is at the heart of London’s shopping region and the home to many famous brands. And that’s probably the point. Virtual worlds are all about business and Twinity is no exception.