TRUSTe Secures $12 Million To Certify Online Privacy

Online privacy certification company TRUSTe has raised $12 million led by Jafco Ventures with DAG Ventures, Accel Partners and Baseline Ventures participating in the round. This brings TRUSTe’s total funding to $22 million.

TRUSTe certifies that companies are meeting online privacy standards for consumers. Websites which are certified by the company bear a “trustmark,” indicating that the site is secure. TRUSTe says that according to a survey, more than 82 percent of consumers who recognize TRUSTe’s privacy seal use it to decide how and when to disclose personal information.

The company plans to uses the new funding toward sales and marketing to expand its foothold in the enterprise. TRUSTe was actually a not-for-profit venture until 2008 when the company changed its business model. Certified websites include Yahoo, Microsoft, eBay, Facebook, AOL, Adobe, AT&T, Comcast, Disney,, Apple, LinkedIn, Web MD, and Yelp