The caliber of the partnerships that location-based startup Foursquare keeps landing continues to be impressive. A new tie-up with VH1 will see the cable network promoting Foursquare through the commercial below — all Summer long.
Foursquare has had commercials before — like this Bravo one in February — but this one should be the biggest draw for the masses yet. Foursquare has linked up with VH1 and Live Nation for an “unlock it to rock it” promotion. The commercial not only plays up the ability to win Foursquare badges, but also a contest that will have a winner getting access to a year’s worth of concerts for free.
The commercial showcases key Foursquare functionality: the ability to check-in to places around your city and get tips. VH1’s Foursquare account also gives you the added bonus of getting tip from celebrities — well, if you consider that a bonus.
It took quite a bit of time for other hot startups like Twitter to get this kind of mainstream exposure. Foursquare is getting it much, much faster. And again, this will be playing on VH1 all Summer (Foursquare head of business development Tristan Walker also hints that the promotion will extend past this Summer).