Online monetization platform gWallet, which offers social gaming developers a variety of ways to monetize their apps and boost engagement, is looking to put its money where its mouth is: the company is launching a $20,000 cash guarantee to any social gaming publishers that don’t generate more revenue when they switch from their current monetization platform to gWallet.
To participate, publishers are being asked to implement a simultaneous, head-to-head test over the span of thirty days (you can sign up starting today, with the 30 day window beginning August 1). At the end of that time period, if your revenues from gWallet aren’t higher than they are on you original implementation, then the service will pay out the guarantee. But you’ll have to be a pretty sizable game to participate: to qualify, gWallet says that publishers need to be new to the platform, and need to have at least 250,000 daily active users. That said, it sounds like the the company is willing to discuss a guarantee to apps with a smaller user base if you email their firstname.lastname@example.org address.
gWallet launched late last year, positioning itself as a more trusted alternative to other ‘Offers’ companies in the wake of Scamville. One of the company’s more popular products is the video offer, which can reward an app user virtual currency in return for watching a video ad (they also have more traditional offers).
This is a highly competitive and tough space; major Offers company OfferPal recently had to downsize in the wake of Facebook deciding that TrialPay would be its preferred Offers provider. Still, there’s plenty of room to innovate (and give developers a bigger slice of the revenue) — if gWallet can prove that it earns devs more money than its competitors, it will likely do just fine regardless.