Old School Steve Jobs On Changing The World

It looks like that Xerox IP isn’t the only thing Steve Jobs appropriated for Apple. Here he is in all his chubby 1997 glory, introducing the TBWA/Chiat Day produced “Think Different” campaign with an unattributed quote from poet Jack Kerouac, “People who think they are crazy enough to change the world, are the ones who actually do.”

What’s most jarring about this video is the chasm between what Jobs holds as Apple’s core values in 1997 and those of the patent hungrymonopoly that is the Apple of today. As one commenter pointed out:

“Think different… As long as we approve your application for download on the app store.”

Or, “Unless you’re Adobe.

Via: Hacker News