Borders Announces Kobo Wireless Reader Coming To Stores

Borders just announced the release of the wireless version of the Kobo ereader. The Kobo Wireless joins the Sony e-readers as well as the non-wireless Kobo, but has improved hardware and software, and is priced at a quite reasonable $139.99.

The new version of the Kobo expands on the previous hardware, including a new wireless connection, a new processor that means faster page turns, and three new colors (onyx, porcelain with metallic silver back, and porcelain with a pearlized lilac back. The new Kobo also works with EPB and PDF documents, and has a SD card slot for memory expansion. The new device is available for pre-order starting today, and will be in stores by the end of October. MSRP is $139.99.

From the press release:

Borders® Advances eReading Offerings with Kobo Wireless eReader

Borders Rewards members can now earn Borders Bucks twice as fast on the purchase of the Kobo Wireless eReader and Kobo™ eReader

ANN ARBOR, Mich., Sept. 29, 2010 — Borders® today announced the addition of the new Kobo Wireless eReader to its digital assortment that now includes an industry leading selection of seven eReading devices. The addition of the new Kobo device advances Borders as a preferred destination for eReaders for virtually every household. Counting among its successes the recent launch of the Borders eBook store, powered by Kobo, and mobile applications — and its rapidly growing selection of eReading devices — Borders is poised for significant growth in the eReading market.

Borders’ new Kobo Wireless eReader comes with a built-in wireless connection, upgraded hardware in three new colors and a new processor that drives faster page turns. Just .4 inches thick and 7.8 grams, the lightweight eReader is available in three sleek color combinations: onyx, porcelain with a metallic silver back and porcelain with a pearlized lilac back.

The new Kobo Wireless eReader allows consumers to browse more than 1.5 million books in the Borders eBook store and update their digital library wirelessly, directly from the eReader device, a smartphone or the Borders Desktop Application. With the intuitive control pad and a built-in-library management system, customers can easily navigate and organize their library by title, date last read and author. In addition, customers can add documents using an SD card, Adobe Digital Editions, or drag-and-drop. The eReader also supports EPUB and PDF documents, so customers can enjoy the option of borrowing and reading free eBooks from their local library.

Designed by book lovers for book lovers, the new Kobo Wireless eReader reads like print on paper with its specialized E Ink® screen for a true book-like reading experience. With 16 grey scale levels to choose from, the device offers sharp graphics and crisp text that are easy on the eyes. The device also comes pre-loaded with 100 free classics so customers can immediately begin reading.

Priced at $139.99, the device can be pre-ordered beginning today at and will be available for purchase in Borders stores by the end of October.

Borders’ Industry-Leading eReader Selection
In addition to the new Kobo device, Borders also offers the Aluratek “Libre” eBook Pro, Velocity Micro’s Android-based Cruz Reader™ R101, Cruz Tablet™ T103 and the original Kobo™ eReader. The Sony®Touch and Sony®Pocket round out Borders’ “good-better-best” selection of devices, which are aggressively priced from $99 to $299. Customers can now test-drive and purchase eReaders as well as choose from more than 1.5 million titles from the Borders eBook store, powered by Kobo, within the company’s newly unveiled Area-e digital sections. Trained Area-e staff are available to assist customers through the eReader discovery experience, providing demonstrations and answering questions.

“We are committed to offering our customers the best of the physical book and eReading worlds,” said Mike Edwards, CEO of Borders, Inc. “For decades readers have known Borders as a trusted destination for exploring and discovering traditional paper books — and now as the only major book chain with a comprehensive selection of eReaders and digital content, we are meeting our customers’ reading needs on all fronts. Nowhere else can you browse a selection of more than 82,000 paper books, walk over to Area-e, our new digital hub, where you test drive a variety of e-Reading devices, and then search for your next favorite book in our e-Bookstore.”

Customer Support on Facebook
Borders has created a dedicated eReading tab on its newly revamped Facebook page. The tab includes an eReading “tip of the week” as well as an eReader/eBooks “deal of the week.” Understanding that eReaders are still a new concept to many customers, Borders has created an application to help readers decide which device is right for them. The application includes a series of lifestyle questions, such as “How price conscious are you?”; “How much do you read?”; and “How tech savvy are you?” After the customer completes questionnaire, the system recommends five devices and ranks them according to the customer’s preferences.

Borders Editorial Voice
For decades Borders has maintained a strong editorial voice, guiding millions of customers to enriching and entertaining books. Now Borders is applying that same authoritative voice to eBooks. When customers visit, they immediately see eBooks grouped according to various themes for easy purchasing. For example, they may see featured memoirs, famous series, best in eBooks under $3 and Oprah’s Book Club picks. The company is also redesigning its title detail pages so customers can quickly find a book and purchase it in traditional print format, eBook, audiobook or in other available formats.

Special eReading Offers for Borders Rewards Members
Borders Rewards members can now earn Borders Bucks twice as fast on the purchase of any the Kobo Wireless eReader and Kobo™ eReader in store and online.  In addition, Rewards members can enter for a chance to win a Velocity Micro’s Android-based Cruz Tablet™ T103 plus a full year of eBooks in Borders’ Cruz Tablet giveaway sweepstakes going on now through October 19th on Announced earlier this month, the Cruz touch-screen device also plays video and music, and provides a full color web browsing experience. The Cruz Tablet gives consumers Wi-Fi access to the Borders’ eBook store and comes preloaded with 100+ books and access to the Cruz Market with downloadable apps.

Earlier this month, Borders unveiled its new Rewards loyalty program, bringing customers more choices, richer benefits and better savings. For complete information on Rewards or to sign up to become a Rewards member, visit

About “Powered by Kobo”: Kobo, Inc.
“Powered by Kobo” is an eBook partner program from Kobo, a global eBook service backed by Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings.  The ‘Powered by Kobo’ program provides a flexible solution for hardware manufacturers and retailers worldwide to launch an eReader or eBook store. “Powered by Kobo” partners have access to Kobo’s catalogue of more than two million titles and applications for smartphones, netbooks, laptops, tablets and dedicated eReaders.  Kobo’s vision is to deliver any book on any device and is a strong voice in the eBook industry supporting open standards for eBooks and eReaders.  For more information, visit