Video: Balloon Dad Richard Heenes' Latest Creation Is The Bear Scratch

Once again, mad props to Ron & Fez for bringing the following story to my attention. It’s called Bear Scratch, and it pretty much makes the new MacBook Air look like a pile of garbage cans. Bonus: the guy in the video is Balloon Dad. Surely you remember that Balloon Boy nonsense?

Bear Scratch, as the video eloquently explains, is a device you attach to your wall that you use to more efficiently scratch your back.

You know, because you never see bears pick up a back-scratcher when they have an itch. Not because they don’t have opposable thumbs, but because it’s not efficient enough!

Clearly we’ve all died and gone to Heaven, home of the Bear Scratch.