Txtr partners with Dutch e-tailer Bol.com to power its Samsung Galaxy eBook store

Txtr, maker of the txtr Reader, Germany’s answer to the Kindle, is partnering with bol.com, Netherlands’ largest online retailer, to power its newly launched eBook store pre-installed on the Samsung Galaxy tablet and Android-based smartphones. In addition, an iPhone/iPad version will be available for download from bol.com.

Similar to Amazon’s multi-device approach, with various Kindle apps complementing its own dedicated e-Reader, txtr employs what it calls its “buy once – read anywhere” strategy (up to 6 different devices per eBook purchase) and targets Apple iOS, Android, PCs running Windows, as well as web and dedicated e-Ink based eReaders.

In February, txtr also launched an SDK and app store for the txtr Reader.

But unlike Amazon, the Berlin-based company white labels its platform, which is marketed at online retailers, publishing companies, device manufacturers (smartphones, note/netbooks, tablets and eReaders) and operators. Along with today’s partnership with bol.com, txtr already has similar deals in several other European countries and the Far East.

As for the bol.com tie-in, the Dutch eBook market is “ahead of most other European countries”, says txtr, with more than 1,500 eBooks downloaded per day. On that note, the txtr-powered bol.com eBook store opens with a catalogue of 5,000 Dutch and 130,000 English titles.