Howard Stern, arguably the biggest “name” on Sirius XM, has signed a new five-year contract with the company, keeping him on satellite radio for the next half-decade. I’m sure some of the Sirius XM management are jumping for joy right now.
Stern made the announcement on his show this morning, calling the new contract “fair.” Terms of the contract weren’t released, but Stern had said earlier this week that he wouldn’t be taking a pay cut.
Good work if you can get it, I guess.
Probably most relevant for CG readers, the new contract means that Stern will now be broadcast on Sirius XM’s various mobile applications. That wasn’t the case before, meaning that, say, Sirius XM for iOS was all but useless to Stern fans.
As I’ve said approximately one million times now, one of the only reasons to subscribe to Sirius XM in this age of Rdio, Pandora, and the like is their exclusive talk content. Stern, Opie and Anthony, Ron and Fez: you can’t hear these guys anywhere else, so it’s in Sirius XM’s best interest to promote that fact as much as possible.