Sears And Kmart Team Up With Sonic To Launch A Netflix Competitor

It looks like Sears wants to get in the online movie market. The retail company, which also owns Kmart, has just announced that it is launching a Netflix-like movie download service, called Alphaline Entertainment.

Powered by Sonic Solutions’ RoxioNow platform (Rovi just bought Sonic Solutions for $720 million), Alphaline allows Sears and Kmart customers to download movies and and TV shows online. The company says that it plans to make the platform available to users on a variety of devices, including mobile.