‘Spotify’ Now A Real Word In Sweden

What’s the best streaming music service around? My guess would be Spotify, but the only catch is that it’s not available here in the U.S. (unless you’re willing to use a European VPN). In fact, the service is so well-like, so influential that “to spotify” has now become a fully recognized word in Sweden [Swedish, obv], Spotify’s home base.

The word, “spotifera,” has two distinct meanings. One means to use Spotify, like how “google” means to search for something online. So, I’m going to spotify terrible trance music while I play World of Warcraft later today.

The second meaning is a little more abstract, and it means to take a service and make it free on the condition of accepting advertising. Think along the lines of, “We’re going to spotify our TV streaming service in the hopes of attracting new customers.”