According to a recent comScore report, Canada has beaten out the US, the UK, France, and everyone else in the world in various metrics relating to broadband and internet use. While the conspicuous absence of the likes of Sweden, a perennial leader in these categories, fills me with suspicion, the numbers are still fun, and slightly surprising.
One statistic calculated to both please and terrify is that, by comScore’s measurements, just over half the population of Canada is on Facebook. That amounts to about 16 million people — a drop in the bucket with Facebook’s user base — but it’s the proportion that matters. US usage is around 40% by some estimates, which is of course significant, but it’s fun that Canada has passed us up in this race. I’m guessing it has something to do with the weather up there.