Of course LoveFilm wants to sell to Amazon

It’s reported that Amazon is in talks to acquire LoveFilm, the UK-DVD rental and online movie-streaming company. The deal is said to be worth $312 million, but in all honesty we are not surprised. The talks have been going on since at least September, and Lovefilm has been looking for an exit since, oh, 2009? The investors dearly want an exit from what we hear.

Amazon already owns 42 percent of LoveFilm which acquired Amazon’s DVD rental business in 2008.