With all this recent talk of acquisitions and content strategies, it’s clear that content is coming back. Dare I even say… Content is King? (Shudder… no, let’s not go there). Suffice it to say that content production is turning into a big deal with the likes of Demand Media commanding strong interest in their IPO.
Meanwhile, the old content companies are producing video, but not nearly at the rate of knots of the young upstarts. And a case in point today is Crane.tv, a premium online video magazine for contemporary culture, which has figured out how to produce lots of video aimed at a high-end audience. Today it has signed a deal to provide content to Getty Images video entertainment library. Getty Images, a leading creator and distributor of still imagery, footage and multi-media, works in over 100 countries.