PhotoRocket Lifts Off. Mission: Super Easy Photo Sharing. Destination: Everywhere.

A couple of months ago, an SEC filing unveiled that Scott Lipsky, one of Amazon’s first executives ever and later founder of aQuantive (acquired by Microsoft for a cool $6B) was up to something new.

His new startup, PhotoRocket, is all about ridiculously easy photo sharing from multiple devices, and it will be formally introducing its service at the DEMO conference later today.

I had a chat with Lipsky and PhotoRocket CEO (and former VP at Yahoo) Gary Roshak ahead of the launch presentation, and came impressed with the product and its potential.

You’d think photo sharing couldn’t be any easier than it has already become today, but you’d be wrong. What Photorocket does, or at least aims to do in the future, is basically obliterate the need to ever click an ‘upload’ button or email photos ever again.

Available for Mac, Windows and the iPhone (iPad and Android ‘coming soon’), PhotoRocket lets you easily share photos with friends and family in a closed circle, but also make it super simple to share photos on Facebook, Flickr, Shutterfly, Twitter and a bunch of other destinations, with more continually being added to the fray.

For sharing photos with individuals, PhotoRocket doesn’t require recipients to register or log in to view or download photos – although they can register if they’d like to spread photos on their own or purchase high-quality prints.

But where PhotoRocket really shines is how easy the service enables users to push photos found on the Web (right-click, select, done) and on your computer (right-click, select, done) to social networking and online photo sharing services with a minimum of friction.

The only small gripe I have is that there should be a number of basic editing capabilities baked into the product that would enable users to do things like cropping or resizing images before sharing, but I’m told some of those features will be included in future releases.

Give PhotoRocket a whirl and tell us what you think.