Peel: A Bridge Between Your iPhone And Home Entertainment System (Video)

It’s a problem as common as it is ugly: between your television, Blu-Ray player, surround sound tuner, cable box, and DVR, you probably have at least three remotes sitting on your coffee table. And then there’s the elaborate list of steps required to get each component working properly (don’t forget to set the tuner to HDMI2 before firing up the Blu-Ray!) The associated headaches have spawned an entire industry of super-remotes like Logitech’s Harmony devices. But what about the mobile powerhouses we’ve already dropped hundreds of dollars on — shouldn’t our smart phones be able to control our home entertainment systems?

That’s the promise of Peel, a Santa Clara-based startup that is looking to help you take control over your entertainment system using your iPhone, iPod Touch, iPad, or (soon) Android device. The company has just launched its first product — the Peel fruit —  that retails online and in the Apple store for $99. Check out the videos below for an interview with the startup’s founders.

Read more…