Mesmerizing Phone Ad Does Not Change The Fact That The Phone Is Called Touchwood

The Touchwood from Docomo is clad in real wood. In order to celebrate this dubious honor, creative agency Drill made a huge wooden xylophone in a forest and played Bach’s Cantata 147 aka “Jesu, Joy of Man’s Desire.” Then they ran a ball down it and made the woodland creatures listen to a plinked out version of a Bach classic played on what I would term one of the most egregious wastes of wood I’ve ever seen.

Also the phone is called Touchwood. Which is HI-larious!